On the Road to Expo 2020 Dubai

Realise business potential in the Gulf 

Dubai is one of the world’s largest international travel hubs, and more than 15 million people are expected to visit over six months during Expo 2020 Dubai. For businesses looking to enter or grow their presence in the region, there’s never been a better time to find new opportunities and accelerate your business.

To help New Zealand businesses benefit from this global event, NZTE is delivering an Expo Business Leverage Programme with a range of activities running before and during Expo 2020 Dubai.

This programme helps export businesses which are new to the region, as well as experienced exporters, to navigate and take advantage of the commercial potential on offer.

Participating companies will be able to network with key international contacts, increase market knowledge, and leverage the power of NZ Inc agency partnerships. 

Activities within this programme include:

  • Discover Middle East – for existing exporters who are new to the Middle East
  • Discover Plus – an extension of Discover Middle East, for exporters ready to build a presence in the Middle East or wider IMEA markets
  • Gulfood – a tailored experience for F&B businesses exhibiting at Gulfood 2020 or 2021.


Find out more about these activities below or contact your NZTE customer manager for more information, then register your interest for one of the programme events. You’ll need to be an NZTE customer to participate, so if you’re not yet registered and are interested in participating, contact us to become a customer now.

Expo Business Leverage Programme activities

Official site of New Zealand at Expo 2020 Dubai
Cityscape view overlooking Dubai at night
India, Middle East and Asia insights

Prepare for doing business in this region with our library of market guides, videos and resources.

Discover Middle East and Discover Plus

For exporters thinking about business opportunities in the IMEA region, Discover Middle East and Discover Plus offer a range of sector-based activities in New Zealand and in-market, linked to major annual trade events in Dubai.


Gulfood is one of the world’s largest annual food and beverage trade exhibitions. It’s a must-attend event for connecting with buyers and influencers from South Asia, the Middle East, Africa and Europe. 

Other ways to get involved

Find out more about New Zealand’s presence at Expo 2020 Dubai, including our pavilion design, sponsorship and participation opportunities on the Official New Zealand at Expo 2020 site. 

News and Insights


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