Gulfood – registrations open now

New Zealand cheese, cherries, and honey on a platter

14 February 2020 - 18 February 202008:00 AM-08:00 PM

Gulfood is one of the world’s largest annual food and beverage (F&B) trade exhibitions. It’s a must-attend event for connecting with buyers and influencers from South Asia, the Middle East, Africa and Europe. 

NZTE is planning an enhanced New Zealand presence at Gulfood (14-18 February 2020) in the lead-up to Expo 2020 Dubai. Participants will be able to serve their products at industry-focussed networking events, exhibit in New Zealand-branded pavilions at Gulfood, be part of a cutting-edge Mixed Reality experience, attend educational workshops and tours, and network with other New Zealand and local businesses in the United Arab Emirates (UAE). 

Who is it for?

NZTE’s Gulfood programme is suitable for New Zealand businesses in the F&B sector who are established in the UAE and have distribution networks already in place. 

It’s aimed at businesses promoting two broad product types: 

  • Dairy products – with a pavilion in Gulfood’s Dairy Hall suitable for consumer product and dairy ingredients companies
  • All other food and beverage products – with an open-plan pavilion in Gulfood’s World Food area, including an open lounge area and access to other facilities depending on your needs.

Check out this video to hear from other New Zealand companies who have exhibited at Gulfood previously.


As well as these pavilions, NZTE will provide other support for participants – subject to confirmation, but expected to include industry-specific networking events, seminars with in-market experts and New Zealand businesspeople in the UAE, market access workshops, and updates on Expo 2020 Dubai.


Participants are required to pay a contribution towards the costs of these activities, in addition to any meal, flight and accommodation costs.

For our Dairy pavilion and activities at Gulfood, this cost contribution is NZ$11,000 per company.

For our World Food pavilion and activities, cost contributions range from NZ$2,000 to NZ$8,000 per company, depending on your needs. Contact us to learn about facilities and options.

Want to know more? 

To find out more and see if our Gulfood programme could be right for your business, register your interest below and we’ll get in touch with you to discuss.

Register interest for Dairy activities

Register interest for World Food activities

Alternatively, contact your NZTE customer manager.   

Not an NZTE customer? 

To participate in this activity your business must be an NZTE customer, with distribution networks already in place.

If you’re interested in taking part at Gulfood, but aren’t an NZTE customer, contact us or call 0800 555 888.

You can also find out more about how NZTE assists companies in growing their business internationally here. 


Road to Expo 2020: Business leveraging programme

For businesses looking to enter or grow their presence in the Middle East, there’s never been a better time to accelerate your business opportunities. See our programme of activities now. 

Official site of New Zealand at Expo 2020 Dubai

Find out more about New Zealand’s presence at Expo 2020 Dubai, including our pavilion design, sponsorship and participation opportunities.