Lululemon Leading the activewear trend through innovation

19 February 2017

Canadian athletic apparel company Lululemon is widely known as the leader in the athleisure, or "activewear", trend, where gym clothes are worn as everyday outfits. Lululemon senior vice president of innovation Tom Waller talked about Lululemon's innovation culture at the 2017 Better by Design CEO Summit, run by New Zealand Trade and Enterprise.

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