Geoﬀ has practiced as a designer for the last 25 years initially as Partner and Creative Director of Designworks and then as Founding Partner of Thoughtfull - a Design Innovation consultancy with offices in New Zealand and the United States
Geoﬀ's work over the years has encompassed a wide range of multi-disciplinary design programs both in New Zealand and globally from research, strategy, brand development, product development, design thinking capability building and customer experience design execution.
Geoff has led multiple cross-functional design programs for Air New Zealand - from the organisations brand strategy, the reinvention of the international airline experience including Skycouch and Spaceseat and of course the airlines 75th Anniversary Exhibition.
Geoff has worked with a range of companies from exporters such as Charlies, Comvita, Optima, Airbow Systems and ANZCO, to businesses needing to attract offshore audiences such as Ngai Tahu Tourism and Auckland Business School to multi-nationals such as PepsiCo USA, Amway International and Morningstar.
Geoﬀ has a Masters in Design Strategy at IIT Institute of Design, Chicago and has been recognised in both national and international awards including BEST design awards (NZ), D&AD Awards (UK), the Design Week Awards (UK), Red Dot Awards ( Ger), and IDSA Awards (USA).