They are open to new ideas, and understand that asking the right questions helps unlock the best answers for their businesses. Doing business these days means having a better understanding of your customer.

 A design integrated approach helps maintain the customer-oriented focus vital to long term success, and to the development of breakthrough products and services.

Design integrated businesses understand that markets change, and that opportunities ebb and flow. Most  of all, they are ambitious. Many companies have growth targets that cannot be achieved through ‘business as usual’. They’re looking for strategies that challenge the status quo, that are about doing new things to create exponential rather than organic growth.

42 Below

If Vodka’s number one attribute is purity, why not produce and market it to the world from a country renowned for purity?

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Air New Zealand

The question for Air New Zealand in 2005 was could a simple idea like Inspiring Journeys have a fundamental effect on the future of an airline?

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Fisher & Paykel

Fisher & Paykel Appliances faced a big challenge. Theirs was a highly successful brand name at home, but on the global stage its iconic New Zealand reputation stood for little.

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Formway

Formway’s design team asked: Why should office chairs dictate your body position?

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Icebreaker

The closer we get to nature, the less likely we are to find people wearing something natural.

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Macpac

New Zealand is the spiritual home of adventure and is the best place in the world for a company like Macpac to conceive, design and develop its products.

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Orca

Triathlons are incredibly demanding, so it stands to reason that the clothing used should push the barriers just as far.

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