New Zealand has always been known as a country of innovators. Discover the stories of design led New Zealand companies making it on the world stage.
42 Below believed that if vodka’s number one attribute is purity, why not produce and market it to the world from a country renowned for purity?
Air New Zealand
Air New Zealand acts as a gateway to one of the world's most inspiring destinations and it brands itself to match.
Fisher & Paykel
When Fisher & Paykel Appliances made design a key point of difference, they wanted their products to very different, from the inside out.
Formway’s design team asked: Why should office chairs dictate your body position? This preoccupation was the catalyst for designing a chair that is changing the way people work.
Even before the first garment was designed, Icebreaker developed a story with the potential to excite a global audience - the story of a natural fibre from the mountains that could reconnect humans with nature.
New Zealand is the spiritual home of adventure and is the best place in the world for a company like Macpac to conceive, design and develop its products.
Ray Avery is the classic self-made man – from British orphanages to successful serial entrepreneur.
Triathlons are incredibly demanding, and Orca believed that clothing used should push the barriers just as far.