Design Study Tour

An annual, invite only, week-long immersive event for New Zealand executives to visit and experience the culture of some of the world's leading design thinking organisations. Senior executives from these design led organisations share their successes and challenges, key learnings and how they've built value and sustainable cultures of innovation.

It has transformed my thinking around some of the most important aspects of our business – particularly our engagement with our customers.

Geoff Blackwell
CEO, PQ Blackwell

Running annually since 2010, the San Francisco Bay area played host to the first five Design Study Tours. Since 2015, the Tour has focused on the East Coast and toured 15 companies in New York City and Brooklyn. The 2017 Tour returns to New York.

Highlights include the opportunity to:

  • Experience first-hand the culture of world-leading innovation companies like Google, Intuitive Surgical and IBM Watson
  • Understand how new companies, like Contently and citizenM, punch above their weight with global competitors
  • Participate in valuable learning sessions (with the likes of IDEO and SYPartners for example) that help translate the insights gained on the Tour into actions that can be applied back home.

The Design Study Tour also enables the development of a strong peer-to-peer network, that continues long after the Tour ends.

Previous host companies include Google, Nike, IBM Watson, Method, Intuitive Surgical, Cisco, IDEO, and SY Partners. 

What previous attendees say:

"I look at world differently now". 
Jono Jones Product Development Manager, Bluelab - Tour 2015 

'It has directly led to positive change in our business already (and it's early days yet)." 
John Enlow CTO, ADInstruments - Tour 2014

'Hit our objectives prior to the tour and exceeded my expectations in terms of real usefulness and doing rather than just listening." 
Jeremy Cadillac COO, CerebralFix - Tour 2014

"This was the most inspirational learning process I have been involved with… the schedule and quality of the visits was outstanding."
Bruce Davies Managing Director, Modtec Group - Tour 2013

Listen to some of our previous attendees and contributors

How do I participate?

The tour is an invitation only experience, open to NZTE customers. For more information contact your NZTE Customer Manager.

Back to top