Better By Design - Videos

Lee Weinstein

3/10/2008 2:29:02 p.m.

Lee Weinstein is the principal of LWA PR, an Oregon-based strategic communications consultancy set up in 2006. For fifteen years Mr Weinstein was a director of Nike’s public relations activities in the US and globally. From 2002 to 2005, he directed Nike’s corporate responsibility communications, working to communicate the company’s community, environmental sustainability, manufacturing and diversity programmes.

Michael Braungart

3/10/2008 2:29:13 p.m.

As co-author of Cradle to Cradle: Remaking the Way We Make Things, Prof Dr Michael Braungart has established a framework for the next Industrial Revolution. Prof Braungart makes the case that businesses can be transformed through intelligent design for “triple top line” results. Instead of trying to be less bad, Cradle to Cradle asks how to do the most good.

Matthew Crichton

30/06/2009 2:35:31 p.m.

Sustainable design is a powerful sales driver for Methven in overseas markets. Offshore sales accounted for 43 per cent of the company’s operating revenue in 2007. In Australia, where water conservation is at the forefront of consumers’ concerns, shower and tapware sales rose 54 per cent to $23.7 million in 2007.

Matthew has overseen generational change across Australia and New Zealand to help Methven become a design and innovation-led organisation.

Brett Hewlett

30/06/2009 2:33:58 p.m.

Comvita has a global reputation for premium healthcare products. As people worldwide turn back to nature for health care solutions, natural and holistic health remedies have enjoyed a renaissance of unparalleled proportions. Comvita's commitment to sustainable principles spans the value chain, from sourcing raw ingredients, to processing and operations to culture and social policies.

CEO Summit ’08 Highlights

30/06/2009 2:35:10 p.m.

Sustainability drives innovation. Global market demand for sustainable products and services is driving new business models and new processes. The Summit explored how to make the most of these opportunities.

Ray Anderson

3/10/2008 2:29:24 p.m.

The largest commercial modular carpet manufacturer in the world, Interface Inc has reinvented its business model with the intent of attaining “closed loop recycling.” Mr Anderson has led Interface to embrace whole systems design, and provides an inspiring example of a re-imagined business that also makes pragmatic business sense. Mr Anderson presents the practical steps Interface has taken to move towards a more sustainable basis.

Janine Benyus

3/10/2008 2:08:03 p.m.

Biomimicry studies nature’s best ideas, models and processes and then imitates them to solve human problems. The idea is that nature is imaginative by necessity, and has already solved many of the problems we are grappling with. Ms Benyus presents case studies that demonstrate the practical and inspiring results of her work with companies using Biomimicry.

Sarah Gibbs

30/06/2009 2:35:47 p.m.

Building a sustainable business is a step-by-step process, but you can’t be a sustainable business without being a successful business. Your product has to be valued for its performance first before customers can make an ethical choice to buy it.

Jeremy Moon

3/10/2008 2:28:51 p.m.

Business can drive change when it delivers a shift in consumer mindset. Get it right and you’ll be successful as well as doing some good. But how do you make this happen? Sustainable business is a design problem – at Icebreaker the focus is on the design of the business, of which design is a part of the whole. Jeremy explains the Icebreaker business model, and the role of design, product, process, and people.

Brigid Hardy

30/06/2009 2:34:50 p.m.

Brigid Hardy began B_E_E with the desire to make life better and save the world. No small goal.

Beauty Engineered for Ever was founded on a combination of big-picture passion and meticulous, defendable detail; every B_E_E product is accredited by Environmental Choice. But how to build a sustaining business based on a sustainable vision?