Better By Design - Videos

Jez Frampton

20/05/2008 6:51:32 p.m.

Brands and other intangibles are typically global company’s most valuable assets. Where do they rank on the asset register for emerging ambitious companies? Successful companies learn that brand value is an asset that helps builds long-term competitive advantage.

Sam Morgan

20/05/2008 6:52:45 p.m.

Online customers expect new and improved offerings and systems, as well as a better intuition of their needs. Trade Me constantly refines their products and services through ongoing observation of the customers it serves. Trade Me is always in a state of redesign. It’s about taking a hunch and trying it out, prototyping, seeing what sticks. If it connects, and can be measured, it stays.

Better by Design

26/05/2008 11:11:46 p.m.

Better by Design aims to help New Zealand companies increase their exports and profits through the better use of design in their products and services.

It’s about using design to differentiate and add value. To create desirable products and services with a meaningful point of difference which competitors find difficult to replicate. Well designed services and products are more likely to earn a higher premium, gain a bigger market share, be better quality and cost less to produce or deliver.

CEO Summit 07

20/05/2008 6:27:39 p.m.

The programme was built around five themes that contribute to a design integrated business approach. These were insight, product and service development, branding, innovation and leadership. The themes built on the programme and content of the 2005 conference which launched Better by Design.

Jeremy Moon

20/05/2008 6:51:00 p.m.

It’s not easy building an international brand from a small country, but it can be done, and Icebreaker is one of New Zealand’s global leaders. Integrating design into business is about the junction between strategy, planning and teamwork. It’s about building a deep and aligned culture that engages with this, and can truly deliver ‘whole company innovation’.

Stefan Preston

20/05/2008 6:54:26 p.m.

Bendon must constantly improve to meet the demands of a mature and highly competitive industry. To do this, Bendon is innovating, not only in its products,but also in its business structures. Bendon is transitioning towards a model that centralises the consumer and uses design processes to create new trends and fashions, to incorporate new technologies and to build brands that resonate and build loyalty.

Judith Thompson

20/05/2008 6:51:59 p.m.

Hear why and how Better by Design is working with New Zealand export companies to help them become design integrated.

Lloyd Morrison

20/05/2008 6:53:42 p.m.

Infratil owns and operates airports, energy companies and urban transport systems in New Zealand and internationally. Their business has an intimate interface with the communities within which they operate. Central to their strategy is building a 'sense of ownership'. They use design as part of its strategy to improve the culture of its employees and its connection with communities.