Lee Weinstein Principal, LWA PR; Former Director of Nike’s US and global public relations.

Nike is perhaps the most prominent example of a global company that has successfully re-oriented itself to meet changing market demand. Consumers hold the power, it’s not just what you make, it’s how you make it. Lee Weinstein was one of senior executives to make Nike’s corporate responsibility platform a reality. The platform is a requirement; the market demands that Nike communicate its commitment to building social, economic and environmental sustainability. And it’s future focused, a vision for delivering on social and market expectations beyond any sense of compliance. Sustainable design is one of four strands of Nike’s corporate responsibility platform. Nike’s ‘considered design process’ helps bring to life new ideas that fit within its corporate responsibility principles.

Lee Weinstein is the principal of LWA PR, an Oregon-based strategic communications consultancy set up in 2006. For fifteen years Mr Weinstein was a director of Nike’s public relations activities in the US and globally. From 2002 to 2005, he directed Nike’s corporate responsibility communications, working to communicate the company’s community, environmental sustainability, manufacturing and diversity programmes.

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