Better by Design hosts many conferences, seminars and workshops.
The conferences and workshops keep our clients up to date with the latest issues in design, business and innovation.
Better by Design partnered with Deloitte to present seminars on the recently introduced R&D Tax incentives scheme in Auckland and Christchurch.
The attendees left with a better understanding of how design led innovation can qualify for tax credits.
In February 2008, renowned voice of the customer expert Professor Ed McQuarrie visited New Zealand for two sell out workshops.
Customer visits are often considered the domain of sales and marketing managers. But as Ed McQuarrie explained the real power of the technique lies in its ability to read into unspoken needs and decipher future product development opportunities.
“What Ed McQuarrie offered us was really best practice advice on implementing end-user interviews to get customer input into the initial stages of product development,” says Richard Hansen, Market/Business Analyst for Actronic Technologies and an attendee with six other colleagues.
The Masterclass is an exclusive two day workshop for New Zealand’s leading design managers. It 's facilitated by USA-based Chuck Pelly and Joan Gregor, with Equip’s Ray Labone assisting.
Each workshop focuses on critical management issues for New Zealand's leading design managers. The most recent Masterclass topic was “Attracting, Recruiting, Motivating and Retaining Staff” and was held at Skope Industries in Christchurch. The next workshop will be held in October 2008.