Chris Hacker - better design can help your business

Chris Hacker, formerly Vice President Marketing and Design at Herman Miller, will be in New Zealand as a speaker at Better by Design's CEO Summit 2017. 

Once relegated to the back room, design thinking is now ‘front and centre” for many businesses wanting to make their products and services more “palatable to the world”. That’s according to Chris Hacker, formerly of Herman Miller, and currently a professor at the Art Centre College of Design in Los Angeles. In this interview with the National Business Review (NBR), Hacker discusses how design thinking can be used to overcome common roadblocks to problem solving, and how the method can be embedded into your company’s culture.

Listen to the radio interview here (starts at 25 minute mark).

Read the full NBR article here (paywall).

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