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John Bongard: A global design strategy made in New Zealand

Joining the firm over 30 years ago, John comes from a thoroughly real-world business background and has had a key role in some of the company's most significant innovation cycles – ranking design as a key survival strategy for business longevity.

What is it about Fisher & Paykel that has enabled the firm to seize international markets and remain at the forefront of the global appliance market? What has this iconic New Zealand company learned since its inception 70 years ago? How might these insights be utilised by your company and to what end? These are the questions John Bongard examined and answered, within the context of the design-led success story that is Fisher & Paykel.

John also spoke in a Breakout Session, focusing on methodologies for “Getting everyone on board” through design investment.

A Global Design Strategy

About John Bongard

John Bongard began his tenure with Fisher & Paykel in 1973 as a Purchasing Cadet. Over the following years, his role diversified and developed into, among others, Manager of Group Purchasing, Marketing Manager, Commercial Manager and, eventually, General Manager of Whiteware in 1987. During this time, he also gained a bachelor of commerce degree in marketing.

In 2001, John was appointed Managing Director Fisher & Paykel Appliances. After two years in this role, he celebrated the considerable achievement of 30 years with F&P and the following year, 2004, saw John appointed to the position of Managing Director and Chief Executive.

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