The world is ready for a good story – now it’s up to New Zealand brands to rekindle the art of storytelling, speak clearly to a global audience and always live up to it.

A global design strategy made in New Zealand Be afraid of the status quo Branding by design Carin Wilson Design or Die Designing in a price advantage Designs on improved economic prospects Engineering the Difference Gail Anderson Gen Y share their inspiration from the CEO Summit: Sustainable design Geoff Suvalko Grant Alexander Grenville Main How to sell less for more Integrating Sustainability John Bongard Leadership by design - setting yourself apart from the competition Make It Real Mark Pennington Mary Davy Mastering Innovation Michael Smythe Monika Conway New Zealand Needs Design Peter Haythornthwaite Professor Roy Fleetwood Rod Oram Selwyn Feary Sustainable Innovation The Sixth Sense Tom Peters Weave a story, gain a premium World-class design ‘is key to New Zealand’s trade future’