Find out what design means to some of America's most design inspired companies.
Watch how delegates compete in a NASCAR exercise with Andy Papathanassiou, and learn the value of observing while doing.
Craig Warner of Google talks about his enjoyment in hosting the NZ CEOs due to their level of questioning and inquisitiveness and their ability to ask the difficult questions. He also provides insight into design at Google and how it impacts the entire organisation.
Joanne Bethlahmy of CISCO provides an insight into the challenges and pressure faced by retailers today due to wired consumers and the opportunity for video analytics.
Matt Brown, President of Klutz, provides his view on the importance of articulating values and defining culture within an organisation and an insight into how innovation is developed.
Chip Conley, founder of the second largest boutique hotelier in the US, believes 'experienced design', i.e. design that goes beyond being purely architectural, can give smaller companies an edge over their bigger competitors.
Dr. Catherine Mohr, Director of Medical Research, Intuitive Surgical, discusses how tailoring your product to suit your customer will provide the best outcome and the importance of organisational culture.
More host videos to follow shortly.
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