Phillip Mills - CEO Les Mills International

Phillip Mills drew a stack of inspiration from visits to Google and IDEO on Day 1 of the US Study Tour. His "aha!" moments included IDEO's advice on prototyping and Google's approach to nurturing the creative talents of its employees.

Frank Owen - CEO Tait Radio Communications

Frank Owen says the Better By Design US Study Tour was an eye-opener and a chance to compare notes. He says the breadth of thinking he was exposed to has encouraged him to think more broadly about the role design plays in enhancing business.

Brent Archer - CEO Aucomm

Brent Archer says the sense of community among businesses in San Francisco was a very powerful message that came through from the Tour group's discussions and visits.

Andrew Robertson - Managing Director, Ziera Shoes

A key theme for Andrew Robertson on the Study Tour was the importance of company culture, and connecting customers with that culture.