The 2010 CEO Summit was focused on one of the most significant transformational tools in global business - design integration.
Design is one of the hottest topics in business today.
Design integrated companies have evolved to be fundamentally
different from other businesses. They create stronger and more
appealing products and services, they inspire their people through
fostering a dynamic organisational culture, they collaborate to
turn their ideas into reality and they create loyal and passionate
customers who are willing to pay a price premium. Companies that
embed design create new opportunities, new markets and new
Our 2010 CEO Summit explored the theory and practice of design
integration, learning from global exemplars. It also provided the
inside story on how design integration is being used by successful
companies worldwide and discussed how you can apply the principles
of design integration to transform your business.