Using design and business expertise, the six stage programme helps businesses integrate design into all aspects of their operations.

The Design 360 assessment

The starting point of the programme is the design 360 assessment, an eight to twelve week analysis of your company's culture, strategy, processes, products and brands. A team of business and design experts will work closely with your company's senior management. Once we understand your business we can help design it so everything works together to deliver a unique competitive advantage.

Following the review the team continues to work with your company to implement change strategies and projects to increase you design capability.

Who is it for?

The programme is aimed at forward thinking New Zealand export businesses looking to grow and improve performance through design. 

Design integration requires commitment from the top down. The programme involves the CEO and senior management team working with the Better by Design team through a six-stage process.

The companies that gain the most value understand design integration is a journey. They want to differentiate themselves from the pack in order to significantly grow export earnings and profits.

What will it do for your business?

Design integrated companies have a number of key characteristics compared to traditional companies.

Design integrated companies:

• demonstrate energy and inspiration about their work and workplaces
• have strong distinctive cultures
• work collaboratively to turn their ideas into reality
• have passionate customers who are willing to pay a premium for a branded, differentiated product
• have strong business models
• interact frequently with suppliers and other companies

And importantly companies that integrate design into their businesses improve profitability through higher gross margins.

Find out more about the six stages of the Design Integration Programme.