Design integration is a journey and we support each company as they progress through the six stages of the programme.
We work collaboratively with the CEO and management team through
each of the following six stages:
- Select
The first stage involves the selection of a company into the
Design Integration Programme. This process includes meetings
between the company CEO and senior management team, and a Better by
Design Business Specialist. Selection criteria will be discussed
and, if your company is a good fit for the programme, then the next
step is the formal application and assessment process. Following
entry into Better by Design, you would choose one of the three
private sector Design 360 teams to undertake the Assess and Plan
components of the Design Integration Programme.
- Assess
The assessment process takes a strategic view across the entire
business, addressing all areas of design integration including
business strategy, communications, brand design and new product or
service development. The Assess stage aims to identify strengths
and gaps in your company's existing design capacity, and
opportunities for your company to use design more productively.
- Plan
The next step is for the Design 360 team, in collaboration with
your company and Better by Design, to translate the assessment
report findings into a practical action plan. The plan will outline
areas and opportunities for design integration and ways these can
drive greater value for your company. it will establish clear goals
and provide a sequence of next steps.
- Resource
As a participant in the Design 360 plan, you would be required
to invest time and money. The Resource stage focuses on identifying
and prioritising the resources and skills needed to initiate the
projects outlined in the plan. Your company will need to consider
how best to use your existing resources and to decide what
additional support you might need. Typically this may include
allocation of leadership responsibilities, appointment of external
consultants and allocation of funding.
- Execute
The Execute stage is about putting the plan into action. It will
require the development of detailed project briefs and might
include the selection of specialist external consultants or the
appointment of specialists within your company to undertake project
work. The Better by Design team will work closely with you to
provide advice and mentoring at each step in the process. They will
also help you find external specialist mentors where needed.
- Extend
The design of your business is never finished. It is a process
of constant re-invention and improvement. The purpose of the final
stage is to review your company's progress in achieving the Design
360 plan. We work with you to identify the next set of
opportunities, help maintain momentum and grow design capability to
achieve a higher level of design integration.