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Better by Design helps New Zealand companies increase their international competitiveness by integrating design principles right across their business.

News & resources

News

Thursday 11st December 2008 Testing Times: Idealog magazine Obo idealog thumb

Sports equipment manufacturer OBO has been able to test its safety gear like never before, thanks to a unique partnership with Nightside Test Design with assistance from Better by Design.

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Thursday 4th December 2008 World’s first database of ‘nature’s designs’ launches ask nature thumbnail

Biomimicry Institute founder Janine Benyus has launched the world’s first online database of nature-inspired design strategies.

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Friday 28th November 2008‘Silent’ roof rack design wins world acclaimThursday 27th November 2008Commentary: A new respect for nature (BRR Ltd)Wednesday 26th November 2008Hall of Fame welcomes Formway design leaderMonday 20th October 2008Product design celebrated at this year’s BeST Design Awards
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Design leaders

Sustainable Innovation

David-Walker-Homepage

There is a large amount of literature on sustainability, green issues and ecology. Most of it is led by scientific thinking and to a lesser extent by business theorists, social analysts, and lawyers. Yet there are only a few design thinkers who engage with the sustainability and innovation.

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Case Studies

Farmers Industries Ltd

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FIL has ambitious targets for growth, aiming to take total sales to $30 million in five years. As New Zealand’s premier manufacturer and supplier of dairy hygiene and animal health products, FIL is aiming to grow international sales from the current position of $1.5 million to one third of that overall total.

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©2008 New Zealand Trade & Enterprise