• What we do

    At Better by Design our purpose is to inspire and enable New Zealand businesses to succeed by design.

  • Why design

    Design unlocks better business - creating more desirable products and services, and passionate customers, fostering more dynamic and purposeful cultures within business, stimulating faster growth and delivering tangible bottom-line results.

  • Design programme

    Our Design Programme helps businesses to deeply understand their customers’ needs to create new value and grow their sales and profit intentionally by design – not chance.

  • Trimax


    With design-led thinking, Trimax Mowing Systems have realised the importance of getting 'outside the four office walls' and interacting with suppliers and consumers.

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  • Rinnai


    Employing a design-led strategy has contributed to Rinnai's improved bottom line, with a current profit 10 times what it was in 2009.

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  • Comvita


    Design thinking has helped Comvita get closer to their customers, develop a clear direction and improve product development.

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  • Aeroqual


    Design thinking helped Aeroqual move from a company in strife to one with reduced costs and its highest ever staff and customer satisfaction ratings.

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  • Hi-Tech Award for design thinking Aeroqual

    Aeroqual wins Hi-Tech award

    Better by Design customer, Aeroqual, was recognised at the 2016 NZ Hi-Tech Trust Awards winning the Most Innovative Hi-Tech Hardware Solution category.

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