• What we do

    We help companies increase their international competitiveness by integrating design principles right across their business. 

  • Why design?

    Design unlocks better business: better thinking, better insights, better products and services, and better customer experiences.

  • Design programme

    The Design Integration Programme helps companies use design to become more innovative, efficient and internationally competitive.

  • Better by Design welcomes new Director

    Stephanie Gasperini

    Stephanie Gasperini has joined New Zealand Trade and Enterprise (NZTE) as Director of Better by Design.

    Read more
  • Agile

    Design meets Agile with a dash of Lean User Experience

    Recently, I have been asked several times how design fits with agile in a technology environment. We’re giving it a go at Private Flight so I thought I’d share our learnings.

    16 November 2015 | By Martin Grant, Chief Innovation Officer at Private Flight, and Better by Design coach