Jeremy Moon CEO Icebreaker

Business can drive change when it delivers a shift in consumer mindset. Get it right and you’ll be successful as well as doing some good. But how do you make this happen? Sustainable business is a design problem – at Icebreaker the focus is on the design of the business, of which design is a part of the whole. Jeremy will explain the Icebreaker business model, and the role of design, product, process, and people.

 Jeremy Moon is CEO of Icebreaker and is Chairman of Better by Design. He founded the iconic pure merino wool Icebreaker outdoor clothing brand in 1995 and launched an entirely new category in the process: merino outdoor clothing. Icebreaker now purchases a quarter of the merino wool grown in New Zealand and their garments are sold in over 2000 stores across 24 countries. Eighty percent of their clothing is now exported to the Northern Hemisphere, through wholly owned subsidiaries based in Germany, Switzerland, Czech Republic, Canada, and USA.

www.icebreaker.com