Biomimicry and the Art
of Well-Adapted Design
Biomimicry studies nature’s best ideas, models and processes and then imitates them to solve human problems. The idea is that nature is imaginative by necessity, and has already solved many of the problems we are grappling with. Ms Benyus presents case studies that demonstrate the practical and inspiring results of her work with companies using Biomimicry.
Janine Benyus is a natural sciences writer, innovation consultant, and author of six books, including Biomimicry: Innovation Inspired by Nature. In 1998, Ms Benyus co-founded an education and innovation practice called Biomimicry Guild. Through workshops, research reports, biological consulting, and field excursions, the Guild helps innovators learn from and emulate natural models. The goal is to create products, processes, and policies that create conditions conducive to life. Clients include: General Electric, General Mills, HOK Architects, Boeing, Herman Miller, Kraft Foods, Kohler and Interface.