Brigid Hardy

A clean conscience

Brigid Hardy Founder and Managing Director, B_E_E

Beauty Engineered for Ever was founded on a combination of big-picture passion and meticulous, defendable detail; every B_E_E product is accredited by Environmental Choice. But how to build a sustaining business based on a sustainable vision? B_E_E is learning how to secure premium market channels and select the best market segments, finding that the medium-term opportunity lies offshore. And, B_E_E reinforces market expansion with product development and reinforcing its commitment to sustainable business practice.

Brigid Hardy began B_E_E with the desire to make life better and save the world. No small goal. B_E_E is the result of the entrepreneurial instinct that inspired Brigid to leave her job as a strategic management consultant for McKinsey. With degrees in law and English literature from Otago and a Masters in Law from Harvard, Brigid began her career in constitutional law. She was the legal secretary for Sir Douglas Graham when he was NZ’s Attorney General.

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“We believe it’s no longer enough for products to work brilliantly and look divine. They must exude respect for the planet and the people who use them.”