Brian Richards Brand Strategist, Brian R Richards Ltd.

Brian Richards shares ideas about how to create brand value by telling an authentic and integrated story. Market demand for sustainable products will increase over time as attitudes and social norms evolve. The window of opportunity is closing—consumers are shifting spending to sustainable brands with in existing categories. Consumers are purchasing on values, joining brands, rather than just consuming them.

Greenwashing your brand is not an option. Consumers will connect and associate value if your story is told in an integrated way. They are interested in the whole story, from the inside out, the product benefits, lifecycle, production, distribution, consumption and disposal are all issues that impact on brand value. They want to know more. How transparent is your story? How hard does your brand work?

Brian Richard's expertise regarding the practical issues of branding is well proven, especially when it comes to building the bottom line. Recognised as the country's foremost strategist, Brian has developed highly effective brand strategies for many leading export brands, regional identities, and major corporates in Australasia, Asia and Europe.

www.brrltd.com