Better by Design CEO Summit 2010

Design is one of the hottest topics in business today.

Design integrated companies have evolved to be fundamentally different from other businesses. They create stronger and more appealing products and services, they inspire their people through fostering a dynamic organisational culture, they collaborate to turn their ideas into reality and they create loyal and passionate customers who are willing to pay a price premium. Companies that embed design create new opportunities, new markets and new value.

Our 2010 CEO Summit will explore the theory and practice of design integration, learning from global exemplars. We will give you the inside story on how design integration is being used by successful companies worldwide and discuss how you can apply the principles of design integration to transform your business.

Summit Themes

Frameworks: Design Integration in Theory

Design integration is an emergent business discipline. The Summit will take a holistic overview of what it means to be design integrated, outlining frameworks for rethinking how a business can operate. Keynote speakers will provide insights into design integration methodologies and processes from strategic, organisational and operational perspectives.

Experiences: Design Integration in Practice

Practice is where the rubber meets the road. The business environment is the ultimate testing ground for how the theories of design integration can be applied to improve and enhance an organisation's positioning, market share and profitability. Speakers from the world's leading design consultancies will share ideas on best practice approaches and benchmark case studies.

Examples: Design Integration in the Real World

Design integration is a process and a journey that is lived first hand. Who better to tell the story than CEOs of companies who are on the road to integration? Speakers from leading international and local companies will share their stories and answer questions, as well as be available for more informal conversations throughout the two-day event.