Better by Design is part of New Zealand Trade and Enterprise and operates from its Auckland office.
Judith heads up NZTE's design group and has responsibility for
thinking and design practices across the organisation. As part of
her role Judith
oversees Better by Design and leads the service design team, which
improves the NZTE customer service suite.
Judith has a background in social science and economic
expertise in using design as a tool to drive social and business
innovation. She has
held a number of economic development roles in New Zealand and is a
appointee to the Council of AUT University. She has a Bachelor of
from Sydney University and a Masters of Management from Massey
Melissa has responsibility for the delivery of all aspects of
Better by Design and works with the Board to evolve the
Melissa has a strong commercial background, gained from working
for a broad range of large blue chip firms in New Zealand, New York
and London. She has experience in building brands, launching new
products and services, change strategy, and general mangement of
complex international organisations. Melissa spent 10 years working
in marketing and advertising before transferring her skills to the
financial sector where she was most recently a Director in Barclays
Wealth Global Banking, Investments group.
Peter holds a Bachelor of Civil Engineering from the University
of Canterbury. He spent more than 10 years in the engineering
consultancy sector, leading multidisciplinary design teams to
deliver infrastructure projects in New Zealand, Australia and
Qatar. Peter successfully performed the role of Project
Manager on a number of multi-billion dollar urban developments in
Qatar. A notable example is Lusail, a luxury coastal
development which will accommodate more than 200,000 residents once
fully constructed. Peter was recently awarded an MBA with
distinction from Manchester Business School. He is skilled at
managing organisational change and is passionate about helping New
Zealand businesses excel internationally through the use of
John has over 30 years experience as a product designer most
recently leading KOHLER Australasia's in-house New Product
He designed the well-known 'Gentle Annie' washing machine
control panel technology (more recently known as the 'Smart Drive')
at Fisher & Paykel and also developed the renowned WorkZone
office furniture range for Criterion.
John helps the programme's clients use design strategically. He
also works with the design community to ensure its skill levels are
matched to the needs of business, with the aim of encouraging a
ready supply of world class designers and design services.
Another focus is the education sector to make sure graduates of
design, commerce and engineering courses are up to date with the
design needs and capabilities of each profession.
Lisa has a background in executive support, senior
administration and event management roles within a wide range of
industries including business coaching, travel, IT and property
advisory. She also has experience working within multi-national
companies while she was based in Europe for seven years. Before
joining Better by Design, Lisa was working with The Results Group,
a respected NZ business coaching company, which made the Deloitte
Fast 50 list in 2008.
Michelle graduated from University College Dublin in 2002 with a
Bachelor of Arts in Politics & Sociology. From 2003 -2010 she
worked with KBC Bank. KBC Bank is part of a major European
financial services group, the KBC Group, which is headquartered in
Brussels. It is one of the leading providers of financial services
in Ireland looking after a broad range of business and personal
Michelle began in Business Retention, then moved to Sales
Consultant and onto Management where she was involved in piloting
and establishing a new Arrears division due to market factors. She
brings experience as a Qualified Financial Advisor in a banking
background during a changing economic environment.
In her final year in Ireland she graduated with Distinction in
Sales, Marketing, Advertising and PR diploma and was looking for a
new challenge in a different and exciting environment.
©2011 New Zealand Trade and Enterprise