Better by Design is a specialist group within New Zealand Trade and Enterprise, New Zealand's national economic development agency.

Better by Design is a catalyst. Our programmes connect ambitious companies with leading business experts and design practitioners. The Design 360, part of our Design Integration Programme, provides an independent assessment of a company's fundamental strengths and weaknesses, identifies opportunities, and recommends a plan of action for improvement.

We also advocate design's value through events such as leadership conferences.  

We have strong and vital links with the private sector.  Better by Design's Advisory Board, made up of seven of New Zealand's foremost design practitioners and business leaders, provides counsel and direction.Our team of in-house specialists have significant private sector experience. Our Design 360 company assessments are undertaken by nationally-recognised experts in auditing, business improvement and design specialties.

Better by Design was the 2007 winner of the Vero Excellence in Business Export Support Award.

Advisory Board Members

The six member Better by Design Advisory Board is responsible for overseeing the implementation of the Better by Design programme.

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Frequently Asked Questions

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Team Members

Better by Design is part of New Zealand Trade and Enterprise and operates from its Auckland office.

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Better by Design in the News

Better by Design features regularly in the news. Here is a selection of coverage around Better by Design activity.

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