• What we do

    At Better by Design our purpose is to inspire and enable New Zealand businesses to succeed by design.

  • Why design

    Design unlocks better business - creating more desirable products and services, and passionate customers, fostering more dynamic and purposeful cultures within business, stimulating faster growth and delivering tangible bottom-line results.

  • Design programme

    We will be introducing a refreshed Design Programme in mid 2017.

  • CEO Summit

    2000X1000 BBD Banner

    A two-day inspirational design conference that brings to life some of the theory and concepts of design in business, and exposes you to global best practice in design, design thinking and innovation.

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  • Chris Hacker - better design can help your business


    Once relegated to the back room, design thinking is now ‘front and centre” for many businesses wanting to make their products and services more “palatable to the world”. That’s according to Chris Hacker, formerly of Herman Miller, and currently a professor at the Art Centre College of Design in Los Angeles.

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  • Trimax


    With design-led thinking, Trimax Mowing Systems have realised the importance of getting 'outside the four office walls' and interacting with suppliers and consumers.

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  • Rinnai


    Employing a design-led strategy has contributed to Rinnai's improved bottom line, with a current profit 10 times what it was in 2009.

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  • Aeroqual


    Design thinking helped Aeroqual move from a company in strife to one with reduced costs and its highest ever staff and customer satisfaction ratings.

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  • Tom Kelley - how to unleash creative potential

    Tom Kelley

    ‘Design thinking’ has become a mantra in the business world. The concept was pioneered by a Silicon Valley design studio called IDEO (which built the first mouse for Apple). Hear Tom Kelley talk with Kim Hill on RNZ.

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