• What we do

    At Better by Design our purpose is to inspire and enable New Zealand businesses to succeed by design.

  • Why design

    Design unlocks better business - creating more desirable products and services, and passionate customers, fostering more dynamic and purposeful cultures within business, stimulating faster growth and delivering tangible bottom-line results.

  • Design programme

    Our Design Programme helps businesses to deeply understand their customers’ needs to create new value and grow their sales and profit intentionally by design – not chance.

  • CEO Summit

    2000X1000 BBD Banner

    A two-day inspirational design conference that brings to life some of the theory and concepts of design in business, and exposes you to global best practice in design, design thinking and innovation. Next CEO Summit: 14-15 March 2017

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  • Trimax


    With design-led thinking, Trimax Mowing Systems have realised the importance of getting 'outside the four office walls' and interacting with suppliers and consumers.

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  • Rinnai


    Employing a design-led strategy has contributed to Rinnai's improved bottom line, with a current profit 10 times what it was in 2009.

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  • Comvita


    Design thinking has helped Comvita get closer to their customers, develop a clear direction and improve product development.

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  • Aeroqual


    Design thinking helped Aeroqual move from a company in strife to one with reduced costs and its highest ever staff and customer satisfaction ratings.

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  • Hi-Tech Award for design thinking Aeroqual

    Aeroqual wins Hi-Tech award

    Better by Design customer, Aeroqual, was recognised at the 2016 NZ Hi-Tech Trust Awards winning the Most Innovative Hi-Tech Hardware Solution category.

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